innovation
Developing virtual production systems to radically advance the boundaries of live performance art
Using mixed Extended Reality (XR) technologies to unlock new potentials for live production
XR
Extended Reality
Extended reality (XR) is a term used to define the concept of “extending” or transforming our experience of reality with the use of technology.
Using XR technology in live production allows us to enhance the visual experience with immersive overlays and interactive design.
AR
Augmented Reality
Real-world environment with superimposed digital overlays
Augmented Reality (AR) enhances live production and streamed events using Virtual overlays that can expand 3D environments and innovate storytelling using dynamic visual effects.
Emerging Creative Software
Notch and Touch Designer used in conjunction with powerful media servers explore new kinds of production design that introduce new dynamic visual elements into a performance, overlay vibrant art into a scene and explore storytelling in new ways.
3D Rendered Venues
Powerful new workflows like MVR and GDTF from industry-leading software like Vectorworks and Cinema 4D allow our team to model and build 3D environments of the performance space allowing designers and creative teams to efficiently collaborate and produce in new ways.
Digital Rehearsals
Digital Rehearsals expand concepts for collaborators by implementing virtual elements, alternate choreography with timecoded pre-visualised lighting and audio visual concepts into a photorealistic 3D environment.
Projection Mapping
Projection mapping allows us to detect the boundaries of a 3D surface and isolate it for targeted projection. Combining the foundations of scenic stage design, projection mapping, IR Tracking and Augmented technologies we move beyond traditional methods allowing for new creative possibilities to visually enhance Music, Art and live performance with interactive elements.
Infrared (IR) tracking
With Infrared tracking we can provide audience interaction by sensing movement and using it as feedback to create change on a visual projection.
Live Streaming
AR changes how we explore live streaming in entertainment by using technology to overlay visual elements to enhance the performance art, deliver live data and create opportunities for interactivity that explore new ways artists to connect to audiences through digital mediums.
MR
mixed Reality
Real-world environment with superimposed interactive digital objects
Mixed reality (MR) is a new way to connect audiences to performances that merges physical and virtual environments using superimposed digital content, Dynamic visualisations, interactive audience generated sprites and wearable technology.
Connect Crowds, Reinvent rituals
Nova
Protective Waterproof Shield
Attach to any surface like seats, cupholders and instruments
Use as part of Costume and Set Designs
Wristband
Infrared activation
Made from recyclable materials
Adjustable, Hypoallergenic and Weather resistant
Brandable surface
ORB
1 bright RGB LED core
Over 16 million colours
Water resistant
Nova
Protective Waterproof Shield
Attach to any surface like seats, cupholders and instruments
Use as part of Costume and Set Designs
Wristband
Infrared activation
Made from recyclable materials
Adjustable, Hypoallergenic and Weather resistant
Brandable surface
ORB
1 bright RGB LED core
Over 16 million colours
Water resistant
Award winning sustainability program
VR
Virtual Reality
Real-world environment with superimposed interactive digital objects
Mixed reality (MR) is a new way to connect audiences to performances that merges physical and virtual environments using superimposed digital content, Dynamic visualisations, interactive audience generated sprites and wearable technology.
Exploring opportunity
With the current instability around bookings within Live Entertainment there is an increasing need for alternatives methods for live events, although simple live streams of a show have proven futile in catching interest and selling tickets.
Interactivity & Gamification
Digital avenues for live entertainment simply cant replace the experience of being at live show, but the unique forms of social interaction that can be found in things like video games and twitch streaming, demonstrates the potential for live connection and community through digital mediums.
Metaverse
With the current technological push towards the VR metaverse, we are excited to begin exploring innovative techniques for VR Performance Art and Interactibility to pave the way forward for the live entertainment industry within the accelerating tech revolution. With full control of the entire 3D environment, theres no limits to the creativity that can be expressed through Virtual Reality.
