innovation

Developing virtual production systems to radically advance the boundaries of live performance art 

Using mixed Extended Reality (XR) technologies to unlock new potentials for live production

XR 

Extended Reality

Extended reality (XR) is a term used to define the concept of “extending” or transforming our experience of reality with the use of technology. 

Using XR technology in live production allows us to enhance the visual experience with immersive overlays and interactive design.


There are 3 categories of XR:

AR

AUGMENTED REALITY

Real-world environment with superimposed 

digital overlays

MR

MIXED REALITY

Real-world environment with superimposed interactive digital objects

VR

VIRTUAL REALITY

Entirely digital 3D environments currently 

accessed via headsets

 

AR 

Augmented Reality

Real-world environment with superimposed digital overlays

Augmented Reality (AR) enhances live production and streamed events using Virtual overlays that can expand 3D environments and innovate storytelling using dynamic visual effects.

Emerging Creative Software

Notch and Touch Designer used in conjunction with powerful media servers explore new kinds of production design that introduce new dynamic visual elements into a performance, overlay vibrant art into a scene and explore storytelling in new ways.

 

3D Rendered Venues

Powerful new workflows like MVR and GDTF from industry-leading software like Vectorworks and Cinema 4D allow our team to model and build 3D environments of the performance space allowing designers and creative teams to efficiently collaborate and produce in new ways.

Digital Rehearsals

Digital Rehearsals expand concepts for collaborators by implementing virtual elements, alternate choreography with timecoded pre-visualised lighting and audio visual concepts into a photorealistic 3D environment.

VECTORWORKS UNREAL ENGINE PRE-VISUALISATION UNREAL ENGINE | VECTORWORKS

Projection Mapping

Projection mapping allows us to detect the boundaries of a 3D surface and isolate it for targeted projection.  Combining the foundations of scenic stage design, projection mapping, IR Tracking and Augmented technologies we move beyond traditional methods allowing for new creative possibilities to visually enhance Music, Art and live performance with interactive elements.

Infrared (IR) tracking

With Infrared tracking we can provide audience interaction by sensing movement and using it as feedback to create change on a visual projection

 

 

Live Streaming

 AR changes how we explore live streaming in entertainment by using technology to overlay visual elements to enhance the performance art, deliver live data and create opportunities for interactivity that explore new ways artists to connect to audiences through digital mediums

 

MR

mixed Reality

Real-world environment with superimposed interactive digital objects

Mixed reality (MR) is a new way to connect audiences to performances that merges physical and virtual environments using superimposed digital content, Dynamic visualisations, interactive audience generated sprites and wearable technology.

Connect Crowds, Reinvent rituals

Nova

Protective Waterproof Shield

Attach to any surface like seats, cupholders and instruments

Use as part of Costume and Set Designs

Wristband

Infrared activation
Made from recyclable materials

Adjustable, Hypoallergenic and Weather resistant

Brandable surface

ORB

917x515.8 Hero (1)

1 bright RGB LED core

Over 16 million colours
Water resistant

Nova

Wristband

ORB

917x515.8 Hero (1)

Protective Waterproof Shield

Attach to any surface like seats, cupholders and instruments

Use as part of Costume and Set Designs

Infrared activation
Made from recyclable materials

Adjustable, Hypoallergenic and Weather resistant

Brandable surface

1 bright RGB LED core

Over 16 million colours
Water resistant

Award winning sustainability program

2021-05-06 Recycle WBs copy-3

 

VR

Virtual Reality

Real-world environment with superimposed interactive digital objects

Mixed reality (MR) is a new way to connect audiences to performances that merges physical and virtual environments using superimposed digital content, Dynamic visualisations, interactive audience generated sprites and wearable technology.

Exploring opportunity

With the current instability around bookings within Live Entertainment there is an increasing need for alternatives methods for live events, although simple live streams of a show have proven futile in catching interest and selling tickets.

Interactivity & Gamification

Digital avenues for live entertainment simply cant replace the experience of being at live show, but the unique forms of social interaction that can be found in things like video games and twitch streaming, demonstrates the potential for live connection and community through digital mediums.

 

Metaverse

With the current technological push towards the VR metaverse, we are excited to begin exploring innovative techniques for VR Performance Art and Interactibility to pave the way forward for the live entertainment industry within the accelerating tech revolution. With full control of the entire 3D environment, theres no limits to the creativity that can be expressed through Virtual Reality.

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